![](https://images.prismic.io/the-routing-company/ZhVuoDjCgu4jztZ1_MennovanderZeeandAlexWallar.jpg?ixlib=gatsbyFP&auto=format%2Ccompress&fit=max&w=2749&h=2913)
![](https://images.prismic.io/the-routing-company/ZhUQaxrFxhpPBY8G_Screenshot2024-04-09at11.54.13.png?ixlib=gatsbyFP&auto=format%2Ccompress&fit=max&w=1014&h=334)
Forbes 30 Under 30: The Routing Company
The Routing Company was founded by Alex Wallar and Menno van der Zee to bring Uber-style on-demand pickups and analytics to public transport. Its algorithm is born out of research Wallar and van der Zee completed while pursuing a doctorate at MIT and a master's at TU Delft, respectively. The cofounders have brought in industry experts like CEO James Cox, a former Uber exec who launched UberPOOL. The startup has raised $27.5 million from Galvanize, MIT's The Engine and Systemiq Capital, among others, and signed deals in the UK, US and UAE to help boost passenger numbers.