Rochester RTS launches microtransit services
The on-demand services will boost mobility access by offering real-time booking options.
The Routing Company (TRC) is powering Rochester Regional Transit Services’ (RTS) on-demand service.
Rochester RTS deploys microtransit service
Rochester RTS's new weekday demand-responsive service, which includes microtransit and deviated route services, are enabled by TRC's technology. The services operate from seven properties across Rochester, N.Y.'s, surrounding counties, including Wayne, Ontario, Livingston, Wyoming, Genesee, Seneca and Orleans. Riders will also be able to pre-book rides.
TRC notes the service has already launched in Seneca, Genesee, Orleans, Ontario and Wyoming, with services in Wayne and Livingston being launched in the spring.
“Finding new and innovative ways to meet the growing needs of our customers is a constant effort for the RTS team and our work with The Routing Company is the latest example of that,” said RTS CEO Miguel Velázquez. “Partnering with The Routing Company is helping us expand service and improve the overall experience of our customers in the rural areas we serve, while giving our team the tools they need to successfully carry out our mission.”
TRC's Pingo platform powers the service, helping bridge mobility gaps in rural and underserved communities. The platform offers real-time booking wihle optimizing routes to streamline rides and enhance the rider experience.
“This partnership is a major milestone for on-demand transit, and we are proud to partner with RGRTA to redefine how mobility is delivered in the Rochester area having launched the first of seven counties with this 132-vehicle deployment,” said TRC CEO James Cox. “By leveraging the Pingo platform, we’re ensuring that communities—especially those in rural areas—have access to equitable, reliable and flexible transportation options. This launch is a testament to the potential of technology to transform public transit systems.”
