Press ReleaseMay 2, 2024
Written by Newsroom

The Routing Company names Pandora Shelley as Chief Operating Officer 

May 2, 2024 New York, New York, USA: The Routing Company (“TRC”), a global on-demand vehicle routing and management platform partnering with cities to power the future of public transit, today announced Pandora Shelley as Chief Operating Officer (“COO”). Shelley previously served as Vice President of Operations for TRC. 

Since joining TRC in 2021 to head up operations, Shelley has overseen TRC’s growing commitments spanning all aspects of global operations including launch, expansion, market operations, customer support, analytics, and partnership management for our global deployments.

"Pandora has proven to be a pivotal member of our executive leadership team and a strong contributor to our customers' operational success, and it is my pleasure to appoint her as COO,” said James Cox, Chief Executive Officer, TRC. 

“Since joining she has progressively assumed greater responsibilities covering all aspects of market operations, while expanding and developing a high performing team that is relentlessly focused on delivering the best customer experience. This has become one of our biggest differentiators and she is a direct contributor to this success.”

Prior to TRC, Shelley served as CEO of Fishburners, Australia’s longest-enduring and largest tech startup community in the Southern Hemisphere. 

“Leading operations at TRC has been an incredible journey so far and I’m honored to be stepping into the role as Chief Operating Officer. It brings me so much joy seeing the impact we have had on communities around the world, and I’m excited to accelerate this impact as we continue to grow our footprint” said Shelley. “We’ve built an incredible team at TRC that is deeply motivated to bring convenient transportation to more riders. You won’t find another team as mission-driven and determined to solve our customers’ problems. I believe this is a core reason why our partnerships are so successful - we genuinely care about getting it right.”

Shelley possesses an extensive background in operations, having also served in leadership positions across various industries. Shelley holds a Bachelor of Business Administration from the University of Technology Sydney where she was awarded the 2019 Alumni Award for Excellence in Business. She was also a finalist in the 2019 Telstra Business Awards and named by Startup Daily as one of the top women in innovation. 

TRC’s award-winning Pingo platform includes the Drive Pingo™ and Ride Pingo™ apps and the Pingo Dashboard™ operations management tool, which together provide on-demand, paratransit, fixed, shuttle, and flexible transit that enhances ridership of existing transit networks. 

Pingo has moved over one million passengers to date. To learn more, visit, or to request a demo email

About TRC

Founded by MIT researchers and rideshare industry veterans, TRC is a global on-demand vehicle routing and management platform that partners with cities to power the future of public transit. Leveraging proprietary and unrivalled artificial intelligence, TRC delivers routing from multiple points of demand to one vehicle while enabling greater transit equity, accessibility, cost efficiency, and sustainability. Its leading product, the Pingo™ app, offers on-demand or advance trip requests and can operate in on-demand, flex, fixed, or paratransit mode. 

With a team spanning eight countries, TRC directly supports international operations and customer growth through hubs in Canada, Hungary, Poland, Spain, Switzerland, the Netherlands, the United Kingdom, and the United States. Learn more at

Media Inquiries

Lindy Norris

Vice President, Marketing & Policy 

Investor Inquiries

James Cox

Chief Executive Officer