Sierra Daily News
Oct 25, 2022
Written by Sierra Daily News

Lassen Rural Bus Updated On-demand Service

October 25, 2022: Lassen Rural Bus (“LRB”) today announced it will be expanding on-demand transit service starting November 1, 2022. Service expansions include an extended Saturday service area, a new weekday service.

LRB riders can request on-demand rides with the Ride Pingo app, a leading mobile technology designed in the U.S. by The Routing Company (“TRC”), a global on-demand vehicle routing and management platform. LRB is the first agency in California to deploy TRC’s technology.

Starting November 1 and leveraging the Ride Pingo app, LRB’s extended-area Saturday service and its new 7:00-8:00pm weekday service will be powered by a new on-demand point-to-point service called LRB Direct, which will operate as a pilot through the end of 2022.

The Ride Pingo app will also help connect passengers to existing fixed route networks, while strengthening existing fixed transit networks.

The recently launched pilot services the Susanville and Lassen County areas. The expanded service starting November 1 will also include the communities of Janesville, Standish, Litchfield, Leavitt Lake, and Lake Forest on Saturdays.

“Pingo uses real-time data to improve on-demand transit service for passengers, making it a groundbreaking means of providing flexible public transportation in rural and remote areas,” said James Cox, Chief Executive Officer, TRC. “What this means for LRB passengers is a better experience through more reliable, efficient, and affordable transit. TRC is pleased to power Lassen Transit’s new on-demand service in pursuit of more sustainable and efficient transit in the county.”

LRB and Pingo would also love to hear your feedback on your experience so far (even if you have not taken a trip yet). Please take less than 2 minutes to out a survey and let us know how we can improve:

About TRC

Founded by MIT researchers and rideshare industry veterans, TRC is a global on-demand vehicle routing and management platform that partners with cities to power the future of public transit. Leveraging proprietary and unrivaled artificial intelligence, TRC delivers routing from multiple points of demand to one vehicle while enabling greater transit equity, accessibility, cost efficiency, and sustainability. Its leading product, the Pingo app, offers on-demand or advance trip requests and can operate in on-demand, flex, fixed, or paratransit mode.

With a team spanning eight countries, TRC directly supports international operations and customer growth through hubs in Australia, Canada, Hungary, Poland, Switzerland, the Netherlands, the United Kingdom, and the United States. Learn more at

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