Press ReleaseApr 24, 2023
Written by Newsroom

The Routing Company launches new Pingo brand and enhances the user experience via market-leading design upgrades

Upgrades deliver unmatched user experience and better accessibility

April 24, 2023 New York, New York, USA: The Routing Company (“TRC”), a global on-demand vehicle routing and management platform partnering with cities to power the future of public transit, today announced the launch of its new Pingo brand via the all new website and redesigned Ride Pingo™ app. 

Both the website and app – available in multiple languages – feature the refreshed Pingo brand and are now available to users globally.

The new app and website enhance the Ride Pingo™ user experience (“UX”) and user interface (“UI”) design with optimized features, improved accessibility, and updated branding. More specifically, the Ride Pingo app offers:

  • Updated color schemes to meet accessibility standards,
  • Updated typography for easier legibility, 
  • A new notification flow for better ride tracking and rider updates, and
  • An upgraded onboarding process that lends easier registration and login for users – meaning less steps needed to start using the app. 

In addition, the updated design allows Pingo Dashboard™ users (service operators) to cancel scheduled stops along a driver’s route when using Pingo Flex™ services. 

“Our new site and rider app deliver directly to our continued focus on making our Pingo brand products as easy to navigate and understand as possible,” said James Cox, Chief Executive Officer, TRC. “We aim to be market leaders with the design and usability of our products. If a product is not visually striking nor easy to use, people will not use it. That’s why continued investment in UX and UI design upgrades are critical to improving the rider experience, while sharpening the competitiveness of our Pingo platform and further illustrating that we’re truly built for transit.”

The app will soon also offer two more features: first, an improved journey planning tool allowing easy access to on-demand and fixed transit options, including shuttle services, that dramatically improves the user experience for shuttle users. 

Second, a newly designed feature called Transit Protect will allow operators to create custom zone restrictions to facilitate building on-demand transit systems that do not cannibalize nor compromise existing fixed transit networks. Both features are anticipated to launch in May 2023.

Simultaneously, TRC has upgraded features in its Drive Pingo™ driver app to include a passenger counter for use in shuttle mode. This allows shuttle drivers to know in real-time how many riders are onboard, in turn providing data on rider demand and route performance. 

Images of the all new Ride Pingo™ app

The all new, completely redesigned (pictured below) also features a refreshed Pingo brand while delivering a more seamless user experience. The website is an information hub for users around the world, providing region and customer specific service information, contact, operating hours, and frequently asked questions.

Image of the newly launched website

Image of the newly launched website

TRC’s Pingo platform includes the Drive Pingo™ and Ride Pingo™ apps and the Pingo Dashboard™ operations management tool, which together provide on-demand, paratransit, fixed, and flexible transport that enhances ridership of existing transport networks. Pingo has moved over 300,000 passengers to date.

To learn more, visit

About TRC

Founded by MIT researchers and rideshare industry veterans, TRC is a global on-demand vehicle routing and management platform that partners with cities to power the future of public transport. Leveraging proprietary and unrivaled artificial intelligence, TRC delivers routing from multiple points of demand to one vehicle while enabling greater transport equity, accessibility, cost efficiency, and sustainability. Its leading product, the Pingo™ app, offers on-demand or advance trip requests and can operate in on-demand, flex, fixed, or paratransit mode. 

With a team spanning nine countries, TRC directly supports international operations and customer growth through hubs in Australia, Canada, Germany, Hungary, Poland, Switzerland, the Netherlands, the United Kingdom, and the United States. Learn more at

Media Inquiries

Lindy Norris

Vice President, Marketing & Policy 

Investor Inquiries

James Cox

Chief Executive Officer