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Press ReleaseFeb 23, 2023
Written by Newsroom

The Routing Company and United Arab Emirates Ministry of Energy and Infrastructure sign agreement to develop on-demand transit

February 23, 2023 New York, New York, USA: The Routing Company (“TRC”), a global on-demand vehicle routing and management platform partnering with cities to power the future of public transit, today announced it has signed a memorandum of understanding (“MOU”) with the United Arab Emirates Ministry of Energy and Infrastructure (“UAE MOEI”).

The announcement occurred alongside UAE MOEI’s unveiling of its nationwide Smart Mobility Initiative and think tank, made today during the World Government Summit in Dubai. TRC was onsite for the signing and announcement with UAE MOEI. The Smart Mobility Initiative is pivotal to driving the United Arab Emirates (“UAE”) National Smart Mobility Strategy Implementation.

The MOU establishes a partnership between TRC and UAE MOEI, who will work together on projects to further UAE MOEI’s technology and smart-mobility initiatives. These include development, testing, implementation, and evaluation of transportation innovations – ultimately aiming to provide innovative shared on-demand transit services within the UAE.

“The United Arab Emirates Ministry of Energy and Infrastructure has a bold vision to develop a truly connected city, powered in part by the revolutionary nationwide Smart Mobility Initiative and Think Tank announced today. The Routing Company is honored to partner with UAE MOEI on bringing this project to life, and providing innovative shared on-demand transit services in the United Arab Emirates – the fifth country our Pingo technology will deploy in,” said James Cox, Chief Executive Officer, TRC. 

Projects under the MOU are supported by federal funding, with service anticipated to launch in late summer 2023. 

“As a company, we are driven by a mission to power more sustainable cities with convenient and reliable transportation for all – and partnering with UAE MOEI will help us do just this. Together, we are innovating mobility, improving quality of life, and enhancing the competitiveness of the UAE,” said Cox.

TRC plans to leverage its award-winning Pingo™ app to explore, design, and implement demand-responsive transportation in the region. Additional Pingo features will also be considered, including Transit Connect™ (which guarantees connections to fixed-routes for riders), Pingo Flex™ (which allows operators to deliver services by integrating fixed and on-demand transit) and Pingo Journey™ (where riders can book on-demand rides and plan end-to-end journeys on other modes of transportation — all within the Ride Pingo™ app). 

TRC has moved over 200,000 people to date across three continents. To learn more about TRC’s product suite and routing algorithm, visit

About TRC

Founded by MIT researchers and rideshare industry veterans, TRC is a global on-demand vehicle routing and management platform that partners with cities to power the future of public transit. Leveraging proprietary and unrivaled artificial intelligence, TRC delivers routing from multiple points of demand to one vehicle while enabling greater transit equity, accessibility, cost efficiency, and sustainability. Its leading product, the Pingo app, offers on-demand or advance trip requests and can operate in on-demand, flex, fixed, or paratransit mode. 

With a team spanning eight countries, TRC directly supports international operations and customer growth through hubs in Australia, Canada, Hungary, Poland, Switzerland, the Netherlands, the United Kingdom, and the United States. Learn more at

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Chief Executive Officer