Press ReleaseMay 22, 2024
Written by Newsroom

TRC enters Iceland with new on-demand transport service around Keflavík International Airport

Deployment marks TRC’s expansion to five countries around the world

May 22, 2024 Amsterdam, NETHERLANDS: The Routing Company (“TRC”), a global on-demand vehicle routing and management platform partnering with cities to power the future of public transit, today announced its new partnership with Icelandic national operator Bus4U, to provide on-demand transport around the Keflavík International Airport. This marks the first time TRC’s Pingo app and platform will be available in Iceland, with the new service launching on June 3, 2024. 

Keflavík International Airport is Iceland’s largest airport and is a major international transportation hub that is also a significant employer in the region. The new service, operated by Bus4U, provides on-demand home-to-work transportation. Over 2.000 employees will benefit from the service – including employees of Iceland’s largest airline, Icelandair, and employees of Isavia, the company operating public airports and air navigation services in a vast area in the North-Eastern Atlantic.

“With a focus on extending existing transport networks and building greater flexibility into modal options, local employers and Bus4U have chosen to unleash the best of what our products can deliver,” said Dami Adebayo, Director of Partnerships, TRC. “Through our proven Pingo platform, we are providing a sustainable alternative to car use, and improving the daily commuting experience through flexible, responsive, and convenient shared buses.”

The new deployment will leverage TRC’s Ride Pingo™ mobile app and full suite of Pingo products to provide on-demand trips, with booking and dispatching completed by TRC’s Pingo Dashboard™ operations management tool. It will also provide service when fixed transport lines are not in operation. The service will also use TRC’s Pingo Journey™ and Pingo Venues™ features, the latter of which directs drivers and riders to convenient pickup and dropoff locations, and allows fleet managers to route all requests to specific points within the service area. 

“We are very excited to embark on our collaboration with TRC. We believe this will be a groundbreaking service for airport employees and it will open up other opportunities to provide on-demand transport services in Iceland,” said Sævar Baldursson, Chief Executive Officer, Bus4U.

TRC’s award-winning Pingo platform includes the Drive Pingo™ and Ride Pingo™ apps and the Pingo Dashboard™ operations management tool, which together provide on-demand, paratransit, fixed, shuttle, and flexible transport that enhances ridership of existing transport networks. 

Pingo has moved over 1,000,000 passengers to date. To learn more, visit, or to request a demo email

About TRC

Founded by MIT researchers and rideshare industry veterans, TRC is a global on-demand vehicle routing and management platform that partners with cities to power the future of public transit. Leveraging proprietary and unrivalled artificial intelligence, TRC delivers routing from multiple points of demand to one vehicle while enabling greater transit equity, accessibility, cost efficiency, and sustainability. Its leading product, the Pingo™ app, offers on-demand or advance trip requests and can operate in on-demand, flex, fixed, or paratransit mode. 

With a team spanning eight countries, TRC directly supports international operations and customer growth through hubs in Canada, Hungary, Poland, Spain, Switzerland, the Netherlands, the United Kingdom, and the United States. Learn more at

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