TRC and RGRTA announce New York launch of groundbreaking 132 vehicle on-demand transit service in Rochester
March 21, 2025 – New York, New York, USA: The Routing Company (“TRC”), a global on-demand vehicle routing and management platform, announces the launch of its transformative on-demand transit service in partnership with the Rochester-Genesee Regional Transportation Authority (RGRTA), also known as Regional Transit Service (RTS).
The deployment marks one of the largest on-demand transit implementations in North America, setting a new benchmark for public transportation accessibility and connectivity.
TRC is enabling RTS’ new weekday demand-responsive transit service that includes on-demand (microtransit) and deviated route services operated from seven properties across all the rural counties surrounding Rochester, including Wayne, Ontario, Livingston, Wyoming, Genesee, Seneca, and Orleans. Pre-booking will also be available to riders.
The service has already successfully launched in Seneca, Genesee, Orleans, Ontario and Wyoming with services in Wayne and Livingston being launched by Spring.
RTS is a New York State public-benefit corporation providing public transportation across an eight-county region in and around Rochester, delivering over 10 million rides annually. Through this partnership, TRC’s cutting-edge Pingo platform powers a service that bridges mobility gaps, particularly in rural and underserved communities, offering real-time ride booking and optimized routing to enhance rider convenience and efficiency.
“This partnership is a major milestone for on-demand transit, and we are proud to partner with RGRTA to redefine how mobility is delivered in the Rochester area having launched the first of seven counties with this 132 vehicle deployment,” said James Cox, Chief Executive Officer, TRC. “By leveraging the Pingo platform, we’re ensuring that communities – especially those in rural areas – have access to equitable, reliable, and flexible transportation options. This launch is a testament to the potential of technology to transform public transit systems.”
“Finding new and innovative ways to meet the growing needs of our customers is a constant effort for the RTS team and our work with The Routing Company is the latest example of that,” said RTS CEO Miguel Velázquez. “Partnering with The Routing Company is helping us expand service and improve the overall experience of our customers in the rural areas we serve, while giving our team the tools they need to successfully carry out our mission.”
The launch arrives at a pivotal time, as transit agencies increasingly turn to on-demand solutions to address transit gaps and expand service coverage. According to TRC’s recently published State of On-Demand Transit Report, the adoption of on-demand models is accelerating across North America, with agencies seeking innovative ways to extend networks and improve accessibility.
Looking forward, TRC envisions on-demand transit becoming a cornerstone of modern mobility solutions. “This service launch is just the beginning,” added Cox. “We’re committed to working with transit agencies across North America to make on-demand transit a proven and essential component of public transportation networks.”
The Pingo™ platform, which includes the Drive Pingo™ and Ride Pingo™ apps and the Pingo Dashboard™ operations tool, has powered nearly two million trips to date, helping agencies deliver efficient, flexible, and scalable transit services.
To learn more about how TRC is moving the world visittheroutingcompany.com or request a demo by emailing move@theroutingcompany.com.
About TRC
The Routing Company is a leader in on-demand transit technology, offering solutions that empower cities to create smarter, more accessible transportation networks. Founded by MIT researchers and rideshare industry veterans, TRC delivers routing from multiple points of demand to one vehicle while enabling greater transit equity, accessibility, cost efficiency, and sustainability. Its leading product, the Pingo™ app, offers on-demand or advance trip requests and can operate in on-demand, flex, fixed, shuttle, or paratransit mode.
With a team spanning eight countries, TRC directly supports international operations and customer growth through hubs in Canada, Hungary, Poland, Spain, Switzerland, the Netherlands, the United Kingdom, and the United States. Learn more at theroutingcompany.com.
Media and Investor Inquiries
James Cox
Chief Executive Officer
james@theroutingcompany.com
